6 Weeks to Launch

Posted by on Jul 23, 2014 in Development | No Comments
6 Weeks to Launch

Is it just us or is summer flying by faster than ever?  We’re just six weeks away from Labor Day, which also happens to be our big launch date!  We’re happy to report that we received our bulk shipment of Fundamental Shells, and they look amazing.  Now, we’re wrapping up design and production on a […]

Photo Shoot Sneak Peak

Posted by on Jun 25, 2014 in Product Photography | 2 Comments
Photo Shoot Sneak Peak

Over the past couple of weeks and months, we’ve been traveling near and far to test out our products and get some great shots of the Fundamental Shell.  So far, we’ve hit up the the Maine Coast, upstate New York, the Delaware shore, the California canyons and the Himalayas, and although we might be a […]

2015 Development Update

Posted by on Jun 11, 2014 in Development | No Comments
2015 Development Update

The first sketches for the 2015 products are in!  We’re starting off with designs for our base layers and mid-layers for men and women, and they’re really looking great.  The designs feature our signature transitional design, combining urban inspired styling with functional details.  Our tanks and tees will be perfect foundational pieces, either worn alone […]

Memorial Day Adventures

Posted by on May 21, 2014 in Adventures, Just for Kicks | No Comments
Memorial Day Adventures

Memorial Day is just around the corner, and to celebrate the beginning of summer, the Toren team is adventuring all over the world.  Our Visual Designer Caleb is trekking in the Himalayas, giving his lungs a run for their money.  Toren founder Ethan and his wife Sarah are headed to the beach, and Marketing and […]

Spotlight: Caleb Lummer

Posted by on May 7, 2014 in Uncategorized | No Comments
Spotlight: Caleb Lummer

Caleb Lummer, Toren’s Visual Designer and Software Architect, is the man behind Toren’s website and visual elements.  Next week, Caleb is headed on an adventure of a lifetime – a month long trip to the Himalayas, including an expedition to Everest Base Camp.  We sat down with Caleb to chat about what he gets into […]

2015 Product Preview

Posted by on Apr 23, 2014 in Development, New Products | 7 Comments
2015 Product Preview

Bulk production on the Fundamental Shell is in process now, and while that’s humming along like a well-oiled machine, we’re starting to focus on 2015 products.  We’re in early design stages for a base layer (tanks for women and tees for men), a mid-weight fleece and an urban styled puffy.  We’re also in initial planning […]

Preorder Update

Posted by on Apr 15, 2014 in Development, Our Story | No Comments
Preorder Update

It’s official – preorder for spring delivery of the Fundamental Shell has closed.  Huge thanks to our early supporters – we’re overwhelmed and honored that so many of you love the product already.  If you didn’t get yours yet, don’t worry – preorder for Fall 2014 delivery is still available.  We’re still offering the Fundamental […]

Bulk Production

Posted by on Apr 9, 2014 in Development | No Comments
Bulk Production

As of this week, Toren’s initial products are in bulk production at our factory in China.  To date, the fabric we developed with Toray has been manufactured in the colors we selected, and all of our trim components (zippers, elastic, velcro, etc) have been sourced.  Our graphic design team has completed all of our logoing, […]

Spotlight: Ethan Wishnick

Posted by on Apr 2, 2014 in Our Story | No Comments
Spotlight: Ethan Wishnick

You already know that founder Ethan spends his days running Toren’s business, but we thought you might be interested in what brought him here and what he does in his spare time.  We sat down to ask him a few questions – check out what he had to say below. How’d you develop your love […]

Samples in Action

Posted by on Mar 26, 2014 in Development | No Comments
Samples in Action

Finished samples for the Fundamental Shell came in this week, and they look amazing.  The timing couldn’t be better, as the beginning of Spring was the perfect excuse for us to take them out for a spin!  In NYC, the shell really stood up to the breezy weekend and was the perfect protection for running […]

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