Preorder Update

Posted by on Apr 15, 2014 in Development, Our Story | No Comments
Preorder Update

It’s official – preorder for spring delivery of the Fundamental Shell has closed.  Huge thanks to our early supporters – we’re overwhelmed and honored that so many of you love the product already.  If you didn’t get yours yet, don’t worry – preorder for Fall 2014 delivery is still available.  We’re still offering the Fundamental […]

Bulk Production

Posted by on Apr 9, 2014 in Development | No Comments
Bulk Production

As of this week, Toren’s initial products are in bulk production at our factory in China.  To date, the fabric we developed with Toray has been manufactured in the colors we selected, and all of our trim components (zippers, elastic, velcro, etc) have been sourced.  Our graphic design team has completed all of our logoing, […]

Spotlight: Ethan Wishnick

Posted by on Apr 2, 2014 in Our Story | No Comments
Spotlight: Ethan Wishnick

You already know that founder Ethan spends his days running Toren’s business, but we thought you might be interested in what brought him here and what he does in his spare time.  We sat down to ask him a few questions – check out what he had to say below. How’d you develop your love […]

Samples in Action

Posted by on Mar 26, 2014 in Development | No Comments
Samples in Action

Finished samples for the Fundamental Shell came in this week, and they look amazing.  The timing couldn’t be better, as the beginning of Spring was the perfect excuse for us to take them out for a spin!  In NYC, the shell really stood up to the breezy weekend and was the perfect protection for running […]

Two Weeks Later

Posted by on Mar 5, 2014 in Development, Our Story | 2 Comments
Two Weeks Later

The last couple of weeks since we launched the preorder of the Fundamental Shell have been a whirlwind.  We’re overwhelmed by the support we’ve gotten from all of you, and are so pumped that you’re as excited about the Fundamental Shell as we are!  If you haven’t preordered a Fundamental Shell yet, don’t wait – […]

Toren Is Taking Orders!

Posted by on Feb 18, 2014 in Development, Our Story | No Comments
Toren Is Taking Orders!

Other than the day we launched, today may be the most exciting day in our short history – the Fundamental Shell is officially available for preorder! Click here to visit the preorder page, where you can see detailed pictures of the product, check out all the tech specs and select your size and color.  If […]

Product Photography

Posted by on Feb 13, 2014 in Development | 3 Comments
Product Photography

  As we prepare to launch the Fundamental Shell preorder, we’ve been working hard to get all of our ducks in a row.  And as we mentioned last week, among the most important of those ducks was full product photography of the Fundamental Shell itself, to make sure you can all see the design and […]

Proto 3

Posted by on Feb 4, 2014 in Development | 7 Comments
Proto 3

Big day for us here at Toren.  We’ve gotten Proto 3 back from the factory and are so excited to announce that we have finalized the prototype of our debut piece, the Fundamental Shell! As you know, we’ve been working hard over the past months to finalize the Fundamental Shell, and we haven’t cut any […]

OR Recap – Guest Post

Posted by on Jan 28, 2014 in Guest Post, Innovations | No Comments
OR Recap – Guest Post

Hey guys – Jake here, psyched to be writing the first guest post for Toren’s blog.  As a guest writer, here’s a little bit about me: I’m a technical apparel and gear industrial designer in Denver and went to OR to check out the industry trends and new technologies. As Toren wasn’t able to send […]

Product Testing in the Polar Vortex

Posted by on Jan 22, 2014 in Development | 4 Comments
Product Testing in the Polar Vortex

If you haven’t heard, New York is getting crushed by a second round of winter air dubbed the “polar vortex,” bringing with it almost a foot of snow!  This seemed like the perfect opportunity to test out the Fundamental Shell prototype and check out how it really stands up to the elements. As expected, we […]

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