Toren is _______.
We can think of hundreds of ways to finish this sentence. Through this blog, we’re going to offer a few of our ideas in an effort to give you guys, our readers, a sense of who we are and what we’re doing. But our hope is that as you get to know us, you’ll offer some ideas of your own, and in doing so, will help us to grow and continue to define what Toren is. We’re eager to get started!
Here goes. We’ll begin with a very straightforward way to fill in the blank. Toren is a new technical apparel brand, created with the goal of delivering high quality, thoughtfully designed products at a fraction of the price currently offered by the market. What does that mean? It means we’re going to make apparel that fits really well, features the newest technology and innovations and is manufactured at the same factories as the big guys. But we strongly believe that it shouldn’t cost an arm and a leg to have a stylish shell to hit the trail or keep you dry during your morning commute, so we’re going to sell exclusively through our website, to ensure that we can give you the best possible prices.
Now that you have a sense of what we’re doing, let’s talk about who we are. Toren is skiers, snowboarders, hikers, runners, climbers, surfers and more. Toren is a community of aspiring athletes, whether we’re out there every day or squeezing in the time around busy work schedules. We live in big cities and small towns, and our desire to get outside unites us. What began as a small group of friends and family has grown into Toren, and now we’re here striving to provide gear that fits just how you want and has the features you need.
Welcome to Toren - we're so excited to begin our journey with you!!
Ethan Wishnick Founder