Toren is Growing

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Now that we’ve whet your appetite with a few details about our initial product, let‘s talk about where we’re headed.  We’re pumped about the Fundamental Shell, our signature piece, but we know it won’t be the only thing in your closet - it certainly isn’t the only thing in ours.

The Fundamental Shell should be shipping out to you guys starting in Spring 2014, and will be available year round.  Beginning in the summer, we’re going to offer a lightweight, technical base layer, like a tank or tee, that will be perfect for all your warm weather activities. Once next fall rolls around, we’ve got you covered (literally) with a whole new line for colder weather and winter sports.  The lightweight puffy coat has become a ubiquitous piece, perfect for those brisk autumn mornings and throughout the winter as a layer.  We’ll be offering our take on the puffy, both with and without a hood.  We plan to make a ski/snowboard hardshell, which will be a heavier-weight and warmer shell than the Fundamental Shell.  Our puffy and shells will work great layered together, but we also plan on offering an insulated hardshell for those extra cold days, in case layers aren’t your thing.  All these pieces will be available for both men and women and we guarantee they’ll keep you warm or dry (or both!).  Equally importantly, they’ll look and fit great and not put too big of a dent in your wallet. What do you think of the pipeline??  Are we missing anything for next year?  As always, we’ll be posting throughout the development of these products, so you’ll have plenty of chances to give us your input.  Let us know what you think in the comments below or you can always email Ethan at

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