Our name is our first chance to make an impression, and we recognize its crucial importance. Toren is Ethan’s middle name, which makes it deeply personal, just like this company. It also has a number of ancient meanings, which make it significant to the brand as a whole. In Hebrew, Toren means mast and in Gaelic, Toren means a craggy range, representing strength, adventure and perseverance.
In designing our logo, we created a simple, modern graphic featuring our favorite outdoor playgrounds: three peaks for the mountains, two trees for the woods and a single wave for water.