Toren has three important goals as a company. You’ve heard a lot about two of them: to improve the design, fit and finish of technical apparel and to make high quality products at a revolutionary price. Today, we’re proud to share the third in our tripod of goals: to get kids active outdoors.
Studies show that kids who spend time being active outdoors not only grow up to lead healthier lives, but are more likely to develop a strong lifelong connection to nature and environmental stewardship. So we could imagine no better organization to partner with than The Fresh Air Fund, a nonprofit dedicated to sending kids from low-income, inner-city communities on summer experiences in the country that they will treasure throughout their lives. With each purchase you make from Toren, you will be contributing to a child’s experience and building the community that will work to combat the endless list of perils our environment is facing, sustaining it for generations to come.
We believe that every business has a responsibility to be a positive force in the community in which it operates, and we are committed to doing our part. We’re thrilled to be partnering with an organization which cultivates our next generation by getting kids active outdoors. As our business expands, so will the number of organizations we work with, the number of individuals we reach and the impact we make. There is much to be done - we’re ready to get started.