Big day for us here at Toren. We’ve gotten Proto 3 back from the factory and are so excited to announce that we have finalized the prototype of our debut piece, the Fundamental Shell!
As you know, we’ve been working hard over the past months to finalize the Fundamental Shell, and we haven’t cut any corners. The final design is made with 3-layer fabric we developed with Toray, one of the world’s leading technical textile manufacturers. We’ve incorporated waterproof zippers for protection and vents for breathability, as well as our revolutionary hood design and internal polyurethane pocket, which you can use a touch-screen phone through. Now that the design is completed and all components have been sourced, we’re proud to report that we’ll be offering the Fundamental Shell for $195! This is the first shell of its kind on the market for less than $200, and we think that’s an unbelievable value for a top-of-the-line shell which our competitors would sell for double or more.
If you can’t already tell, we’re really psyched about the final design. We’ve put up a few teaser pics today, including the first pictures of the woman’s Fundamental Shell, but stay tuned for full product photography and our pre-order sale in the coming weeks.
This is a huge milestone for the Toren - we feel like proud parents. We know you’ll love the Fundamental Shell as much as we do and can’t wait to hear what you have to say about it!