Product Photography


As we prepare to launch the Fundamental Shell preorder, we’ve been working hard to get all of our ducks in a row.  And as we mentioned last week, among the most important of those ducks was full product photography of the Fundamental Shell itself, to make sure you can all see the design and details we’ve spent so long obsessing over.  So we called on our friend Drew Innis, a NYC based photographer with substantial experience in apparel (check out his work here).  Drew and Ethan set up in his studio and really captured the unique features the Fundamental Shell has to offer.  Full product photography will appear on the preorder page, launching soon, but for now, check out a few ‘behind the scenes’ pics below!


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