News & Announcements

Over the past couple of weeks and months, we’ve been traveling near and far to test out our products and get some great shots of the Fundamental Shell.  So far, we’ve hit up the the Maine Coast, upstate New York, the Delaware shore, the California canyons and the Himalayas, and although we might be a little biased, the jackets are looking great no matter where we’ve taken them.  Check out a few images of the Fundamental Shell in action below!

Memorial Day is just around the corner, and to celebrate the beginning of summer, the Toren team is adventuring all over the world.  Our Visual Designer Caleb is trekking in the Himalayas, giving his lungs a run for their money.  Toren founder Ethan and his wife Sarah are headed to the beach, and Marketing and Social Media Director Amber will journey to  Austin, Texas for some great hiking and even better food.  The long weekend is the perfect excuse to plan an adventure, whether far afield or right in your own backyard.  Let us know what you’re doing to celebrate summer in the comments below!

Toren is going overseas!  But not in that plane...

Based on how the second prototype looked (if you missed it, read about it here), we’re getting very close to moving into full production on the Fundamental Shell, so it’s time for Ethan to head to China.  Ethan is just now beginning preparations for his trip, where he’ll be visiting Toray’s facilities just outside of Shanghai, as well as the factory where our jackets are being constructed.

The primary purposes of Ethan’s visit are to meet the employees on the ground who will be building the garments, as well as observe the production line and working conditions.  He’ll also be working with representatives of Toray and the factory to determine capacity and continue negotiations on final pricing.

The trip is scheduled for January 3-7 and we’ll be sure to report back on how everything goes!

You might have seen that Vail Resorts announced their Epic Race contest a few weeks ago.  If you missed the announcement, the Epic Race is a contest to ski all of Vail Resorts’ 26 mountains in North America and Europe as quickly as possible.  The first ten people to ski all of the mountains will receive a season pass to all of the Vail Resorts, called an Epic Pass, for life. In addition to being an awesome gauntlet to throw down, Vail has a special place in my heart because I lived and taught there.  If you couldn’t guess, this is my kind of race.

Ever since we read that press release, we haven’t stopped daydreaming about how we might attack this challenge.  Okay, I did a little more than just dream - I may have created a detailed spreadsheet including mountain opening dates, the most efficient route, and the cost of planes, trains and automobiles from California to Switzerland.  But getting around is only half the battle.  We’ve also been carefully considering what gear we would bring with us to achieve that perfect balance of having everything you need for four weeks of skiing on the road, without carrying your entire closet.

We’re not giving away all of our secrets on our routemap (we want to win, of course), but here’s our initial thoughts on what we would pack:

Have you been dreaming about this as much as we have?  How would you attack it and what would be on your must-take list?

See you on the road.