News & Announcements
More than just a fresh coat of paint, we started from scratch and built the fully functional ecommerce, Toren.is from the ground up. It was a major renovation over this past summer and all that hard work has finally paid off. The new site is bigger and better, with more images and a few new products. We’ve also taken the opportunity to grow our social mission, adding Big City Mountaineers to the roster with The Fresh Air Fund. By adding BCM we’ve expanded our reach, enabling us to help at risk kids get outdoors across the entire country!
Here at Toren, we strive to create gear that fits the way you want it to - into all aspects of your life. By offering our apparel direct to consumer we’re able to keep prices low, while mainting the the same level of quality we’ve come to expect. On the new Toren.is, we’ll be able to connect with you more and continue to make our process as transparent as possible.We’re super excited about the new site and our new partnership. We look forward to growing Toren together.
The first sketches for the 2015 products are in! We’re starting off with designs for our base layers and mid-layers for men and women, and they’re really looking great. The designs feature our signature transitional design, combining urban inspired styling with functional details. Our tanks and tees will be perfect foundational pieces, either worn alone or as layers, and in response to your suggestions, we’ve incorporated thumbholes and hoods in our mid-layers.
Keep the feedback coming - Toren is listening.
Bulk production on the Fundamental Shell is in process now, and while that’s humming along like a well-oiled machine, we’re starting to focus on 2015 products. We’re in early design stages for a base layer (tanks for women and tees for men), a mid-weight fleece and an urban styled puffy. We’re also in initial planning mode for color choices across the board.
So this is your chance to weigh in! Ladies, do you prefer more form fitting tanks for layering or slightly looser tanks with a little more room to move? Guys, crew neck or v-neck? On the puffy, hood or no hood? Let us know what you want in your gear and what colors you’re dying to see!
It’s official - preorder for spring delivery of the Fundamental Shell has closed. Huge thanks to our early supporters - we’re overwhelmed and honored that so many of you love the product already. If you didn’t get yours yet, don’t worry - preorder for Fall 2014 delivery is still available. We’re still offering the Fundamental Shell for $195 through Memorial Day Weekend, but after that, it will be available for its retail price of $245, so don’t wait too long to snag your own!
With the closing of preorder, we’re given our website a little makeover - check it out here. We hope you like the new look!
As of this week, Toren’s initial products are in bulk production at our factory in China. To date, the fabric we developed with Toray has been manufactured in the colors we selected, and all of our trim components (zippers, elastic, velcro, etc) have been sourced. Our graphic design team has completed all of our logoing, which has been printed onto heat transfer labels and will seamlessly adhere to the finished product. The next step is actual assembly by the factory, which requires laser cutting of the fabric then construction, done by hand. The jackets are finished off with seam sealing and quality control. Once all of our pieces have been produced, they’ll be shipped to the states, where they’ll clear customs. One step closer to getting the Fundamental Shell into your hands!
The last couple of weeks since we launched the preorder of the Fundamental Shell have been a whirlwind. We’re overwhelmed by the support we’ve gotten from all of you, and are so pumped that you’re as excited about the Fundamental Shell as we are! If you haven’t preordered a Fundamental Shell yet, don’t wait - click here to order your own. And if you have, you’re not only among the first to be part of the Toren community, but you’re helping to do good in the greater community as well - thanks!
Other than the day we launched, today may be the most exciting day in our short history - the Fundamental Shell is officially available for preorder!
Click here to visit the preorder page, where you can see detailed pictures of the product, check out all the tech specs and select your size and color. If you place your order by March 31, you’ll be among the very first to receive the Fundamental Shell, which will arrive on your doorstep in late Spring 2014. Otherwise, your shell won’t ship until we launch our full e-commerce store in Fall 2014, so don’t wait - get ‘em while they’re hot!
As we prepare to launch the Fundamental Shell preorder, we’ve been working hard to get all of our ducks in a row. And as we mentioned last week, among the most important of those ducks was full product photography of the Fundamental Shell itself, to make sure you can all see the design and details we’ve spent so long obsessing over. So we called on our friend Drew Innis, a NYC based photographer with substantial experience in apparel (check out his work here). Drew and Ethan set up in his studio and really captured the unique features the Fundamental Shell has to offer. Full product photography will appear on the preorder page, launching soon, but for now, check out a few ‘behind the scenes’ pics below!
Big day for us here at Toren. We’ve gotten Proto 3 back from the factory and are so excited to announce that we have finalized the prototype of our debut piece, the Fundamental Shell!
As you know, we’ve been working hard over the past months to finalize the Fundamental Shell, and we haven’t cut any corners. The final design is made with 3-layer fabric we developed with Toray, one of the world’s leading technical textile manufacturers. We’ve incorporated waterproof zippers for protection and vents for breathability, as well as our revolutionary hood design and internal polyurethane pocket, which you can use a touch-screen phone through. Now that the design is completed and all components have been sourced, we’re proud to report that we’ll be offering the Fundamental Shell for $195! This is the first shell of its kind on the market for less than $200, and we think that’s an unbelievable value for a top-of-the-line shell which our competitors would sell for double or more.
If you can’t already tell, we’re really psyched about the final design. We’ve put up a few teaser pics today, including the first pictures of the woman’s Fundamental Shell, but stay tuned for full product photography and our pre-order sale in the coming weeks.
This is a huge milestone for the Toren - we feel like proud parents. We know you’ll love the Fundamental Shell as much as we do and can’t wait to hear what you have to say about it!
Christmas and New Years are just around the corner and for many people, that means ski vacations. Over the years, we've had many friends and family ask us for advice on the best way to dress, especially for those super cold December and January days. Since so many people will be heading onto the slopes in the next few weeks, we thought we’d share a little advice, based on our personal experience over the years and our intimate knowledge of technical fabrics and technology.
There are tons of options, but no matter your preferences, it’s all about the layers. Regardless of whether there’s a frigid biting wind or you luck out with a balmy 30 degree bluebird day, layers allow for heat regulation and adaptation to quickly changing conditions. For winter pursuits, you’re looking at three basic layers: a base layer, a mid layer and an outer layer.
The base layer’s primary purpose is to keep moisture off your skin, so any non-cotton, wicking top you like (t-shirt or long sleeve, tight or loose) will get the job done.
The mid layer is designed for warmth and protection, so depending on the conditions of the day, we’d opt for a fleece, softshell or puffy. If you’re opting for an insulated hardshell as your outer layer, the puffy is baked into your outer layer, so you can choose between fleece, which provides warmth and breathability, or softshell, which provides wind and weather protection. If you are more of a non-insulated hard shell type, a puffy with synthetic insulation is a great choice - it’s thinner than down and provides warmth even when wet.
The outer layer is there to keep you dry, so the most important factor is choosing a fully waterproof garment that will provide maximum protection from the elements. If you’re prone to getting cold, an insulated shell is also a good option, allowing you to get four layers into our three layer system.
Then, the last key is not to feel (and look) like a linebacker with all your gear on! You still want to keep mobility for your active pursuits, which is why we prefer garments that fit closer to the body, and why Toren will feature a tailored athletic cut.
We've tweaked and perfected our layering system over many years, and we think it works great. If you've got another system you like, let us know in the comments below - we’re always happy to hear new ideas.
Safe travels and happy holidays to all - we’ll see you in the new year!